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  • Capital Campaign Workshop

    Thursday, June 06, 2019 — 8:30 a.m. - 4:30 p.m.

    Instructor: Timothy J. Sweeny, MPA, MCNL Senior Fellow and founding partner in Praxis Nonprofit Strategies

    Big Vision, Big Plans, and Big Money: Organizing and Executing a Capital Campaign.

    Big dreamers and doers populate the nonprofit sector. For better or worse, their visions and plans often require substantial capital investments. This two-day course will explore the fundamental steps necessary to organize and execute a capital campaign. Campaign steps will include: articulating the need and rationale, assessing the likelihood of success, identifying prospect donors, organizing staff and volunteers, cultivating and soliciting prospects, communicating and marketing, celebrating success, and planning for the future.

    This course is an elective in the Professional Fundraising Series.

    Dates for this two-day course:

    Thursday, June 6, 2019 – 8:30am-4:30pm
    Thursday, June 27, 2019 – 8:30am-4:30pm

  • Contemporary Trends in the Nonprofit Sector: The Impact on Fundraising

    Friday, September 06, 2019 — 8:30 a.m. – 4:30 a.m.

    Instructor: Cindy Laufer, Program Coordinator at MCNL and Jennifer Wampler, MBA/CFRE, MCNL Senior Fellow and Chief Development Officer at the Kansas City Ballet

    Social, environmental, economic, political, and generational changes create paradigm shifts in philanthropy. This two-day course explores current trends, how they impact fundraising, and new ethical concerns arising from these changes.

    Dates for this two-day course:

    Friday, September 6, 2019 – 8:30am-4:30pm
    Saturday, October 5, 2019 – 8:30am-4:30pm

  • Creating and Implementing the Annual Development Plan

    Friday, March 06, 2020 — 8:30 a.m. - 4:30 p.m.

    Instructor: Tom Vansaghi, MCNL Senior Fellow and Assistant Professor at William Jewell College and Diane Marty, MALS/CFRE, MCNL Senior Fellow and Founder and Principal at Faire Consulting LLC

    The key to a successful fundraising effort is the annual development plan, which uses a variety of fundraising techniques spread over an entire year to provide the funds needed to carry out the organization’s mission. This four-day course details each fundraising technique and how to blend them into an annual development plan. For people new to fundraising, we recommend taking the Organizing for Successful Fundraising course prior to this course.

    This is a core course in the Professional Fundraising Series.

    Dates for this four-day course:

    Friday, March 6, 2020 – 8:30am-4:30pm
    Saturday, March 7, 2020 – 8:30am-4:30pm
    Friday, April 3, 2020 – 8:30am-4:30pm
    Saturday, April 4, 2020 – 8:30am-4:30pm

    Key Topics

    • Overview of philanthropy and fundraising
    • Fundraising cycle
    • Theories of fundraising and development
    • Fundraising techniques
    • Measuring social impact
    • Earned revenue strategies
  • Direct Marketing and Direct Mail in Fundraising

    Friday, March 20, 2020 — 8:30 a.m. - 4:30 p.m.

    Instructor: Cindy Laufer, Program Coordinator at MCNL and J. Stuart Hoffman, CFRE, Executive Director at Charlie's House

    Each organization has a unique place in the nonprofit community, but is your organization positioned correctly with the constituencies you desire? Direct mail can be a valuable fundraising technique, but are you getting the most from your direct mail efforts? This two-day course looks at both of these issues and provides valuable insights into these two key areas of fundraising.

    This course is an elective in the Professional Fundraising Series.

    Dates for this two-day course:

    Friday, March 20, 2020 – 8:30am-4:30pm
    Friday, April 24, 2020 – 8:30am-4:30pm

    Key Topics

    • Direct marketing, direct mail, and raising dollars
    • Direct marketing and direct mail processes
    • Mission-based marketing
    • Social media marketing

    Applied Project:

    • Direct mail solicitation packet
  • Measurement and Evaluation for Fundraising Success and Social Impact

    Tuesday, June 04, 2019 — 8:30 a.m. - 4:30 p.m.

    Instructor: Tom Vansaghi, MCNL Senior Fellow and Assistant Professor at William Jewell College

    Nonprofit leaders can spend an enormous amount of time and effort creating evaluation models and reporting relevant data to funders to demonstrate positive social impact. Demonstrating success of a program or initiative is the basis for ensuring that a nonprofit has been a good steward of its mission and donated funds. However, the investment in building and fulfilling evaluation models must be commensurate with the funds awarded. This two-day course will provide an overview of the planning and development of evaluation approaches that align well with the organization’s and funder’s needs. The course will introduce participants to the development and use of theories of change, logic models, dashboards, and similar methods for measuring social impact. The course will feature insights from program evaluators, funders and grant writers on the evaluation process. Students will prepare a basic evaluation model for a program or initiative and present it to their peers. They will also gain an understanding of how their evaluation tools fit into a broader context.

    This course is an elective in the Professional Fundraising Series.

    Dates for this two-day course:

    Tuesday, June 4, 2019 – 8:30am-4:30pm
    Tuesday, June 25, 2019 – 8:30am-4:30pm

  • Organizing for Successful Fundraising

    Thursday, September 19, 2019 — 8:30 a.m. - 4:30 p.m.

    Instructor: Tom Vansaghi, MCNL Senior Fellow and Assistant Professor at William Jewell College

    Most organizations are unsuccessful with their fundraising efforts, not because their cause isn’t worthy of support, but because they simply are not organized to raise funds. This four-day course prepares your organization to fundraise effectively. It provides an overview of fundraising, national and local trends, models of fundraising, and more.

    This is a core course in the Professional Fundraising Series.

    Dates for this four-day course:

    Thursday, September 19, 2019 – 8:30am-4:30pm
    Friday, September 20, 2019 – 8:30am-4:30pm
    Thursday, October 10, 2019 – 8:30am-4:30pm
    Friday, October 11, 2019 – 8:30am-4:30pm

    Key Topics

    • Basic elements of a mission statement
    • Prepare your case for support
    • Role of staff and board
    • Various legal issues involved
    • What donors look for in a proposal
    • Computerize agency fundraising records

    Applied Project:

    • Agency mission statement
    • Case statement for support
  • Planned Giving and Major Gifts Solicitation

    Friday, January 31, 2020 — 8:30 a.m. - 4:30 p.m.

    Instructor: Jane Lampo, EdD/CFRE, MCNL Senior Fellow and vice President of Institutional Advancement at the Kansas City University of Medicine and Biosciences

    Few areas in the nonprofit community have received more attention than these two fundraising techniques, yet most professionals are still confused about how to use them. This two-day course offers specific insights into major gifts and planned giving and how to use them in your development plan.

    This course is an elective in the Professional Fundraising Series.

    Dates for this two-day course:

    Friday, January 31, 2019 – 8:30am-4:30pm
    Saturday, February 29, 2019 – 8:30am-4:30pm

  • Prospect Research and Proposal Writing

    Friday, March 13, 2020 — 8:30 a.m. - 4:30 p.m.

    Instructor: Tom Vansaghi, MCNL Senior Fellow and Assistant Professor at William Jewell College

    The most effective proposal writers have “done their homework.” They know the most likely funding sources for their organization and its programs, and they know what the grantmaker wants to see in a proposal. In this two-day course, participants will examine the relationship between comprehensive, systematic prospect research and proposal writing.

    This course is an elective in the Professional Fundraising Series.

    Dates for this two-day course:

    Friday, March 13, 2020 – 8:30am-4:30pm
    Saturday, April 11, 2020 – 8:30am-4:30pm

    Key Topics

    • Finding funding sources
    • Proposal writing techniques
    • Review funded proposals

    Applied Project:

    • Potential funders list
    • Written proposal
  • Prospect Research and Proposal Writing

    Friday, September 13, 2019 — 8:30 a.m. - 4:30 p.m.

    Instructor: Tom Vansaghi, MCNL Senior Fellow and Assistant Professor at William Jewell College

    The most effective proposal writers have “done their homework.” They know the most likely funding sources for their organization and its programs, and they know what the grantmaker wants to see in a proposal. In this two-day course, participants will examine the relationship between comprehensive, systematic prospect research and proposal writing.

    This course is an elective in the Professional Fundraising Series.

    Dates for this two-day course:

    Friday, September 13, 2019 – 8:30am-4:30pm
    Friday, October 4, 2019 – 8:30am-4:30pm

    Key Topics

    • Finding funding sources
    • Proposal writing techniques
    • Review funded proposals

    Applied Project:

    • Potential funders list
    • Written proposal